A new brand for university women.
Leonisa, with her new brand TQM, had a big challenge: Generate affinity with this new target audience, which they perceived to the brand as “for older women”.
For this campaign, we created a platform under flash technology connected to social media, where women participated by creating their design with drag&drop, shared with their friends on Facebook, and the 5 most voted would be made for the Colombia Moda 2010 fashion show, one of the most famous in Colombia.
At the end of the campaign we reached 1.4MM pageviews, 19K+ designs created, 25K+ registered women, and a trend database that allowed Leonisa to create more successful collections for the audience.
We use flash with our own framework for development + Custom Backend to manage participants and designs.
This campaign was replicated successfully for Peruvian public in Colombiamoda Peru.
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