Blog launch + Online activation.
In late 2011, we created the first Leo shorts website, which seeks rather than talking about collections and designs, talking about what men like the most: Women, sports and entertainment.
We launched together with “25 Millions to make you a legend”, where visitors redeemed their purchase codes to earn 25 Million in shoppings, or a trip to Daytona for two.
More than 14K+ registered participants. More than 20K+ unique codes registered in the activation, 200% growth in fans of the brand on Facebook.
This activation was complemented with a “Scratch & Win” application for Facebook, which gave away codes to include on the activation page to have more chances to win, which redeemed more than 3K+ unique codes.
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