Leonisa latina women’s day

Online brand activation

I 💗 be a Latin woman

More than 20K+ participating women with more than 17K+ downloads of a unique gift for them.

In 2011 we had the opportunity to create and develop a unique activation to congratulate women on their day, with a very special gift: A screensaver full of messages that lift the spirits in the breaks of all women.

With little expected results in a week: 20K+ of registered women who requested their gift in an expectation phase, emails with more than 80% effectiveness, 16K+ total downloads and more than 4 million in requests for content downloads for the screensaver.

This campaign and its gift generated high interactions on social media: The women loved it.

We use Flash with our own framework for development + Custom Backend to manage participants.

Advanced ActionScript
Cake PHP